As the Kansas City Woodworkers' Guild (KCWG) approaches its 40th anniversary, the organization stood at a pivotal moment in its history. The move to a larger facility presented an opportunity to expand its reach, engage with new members, and enhance its community impact. The primary goals of this campaign were to refresh KCWG’s brand identity, raise awareness about its mission, and celebrate this milestone year by highlighting KCWG's dedication to woodworking education and community building. This strategic initiative aimed to not only celebrate past achievements but also set the foundation for future growth and success.

The campaign's approach was centered around creating a cohesive and engaging brand experience that resonates with both current members and prospective ones. This involved a comprehensive refresh of KCWG’s branding and marketing materials to ensure consistency and appeal across all platforms. Key elements of the strategy included:

1. Brand Identity Development: A complete branding refresh was implemented, including a modernized logo, a new color palette, updated fonts, and a cohesive messaging style that reflects the essence of KCWG’s craftsmanship and community spirit.

2. Comprehensive Marketing and Communications Plan: A tailored plan was developed to streamline KCWG’s messaging and outreach. This plan covered digital marketing initiatives, including a revamped website and increased social media engagement, as well as traditional methods like print materials and press releases.

3. Enhanced Community Engagement: Special events and workshops were organized to celebrate the 40th anniversary and the opening of the new facility. These events served as a platform to showcase KCWG’s offerings, attract new members, and engage the local community.

4. Visual Storytelling and Photography: New photography was commissioned to capture the essence of KCWG’s workshops, members, and facilities, providing high-quality visual content for use across digital and print materials.

5. Educational and Safety Focus: The campaign highlighted KCWG's commitment to woodworking education and safety, emphasizing the guild's expertise and the benefits of membership.

The refreshed marketing and branding strategy effectively positioned KCWG as a modern, inclusive, and vibrant community of woodworkers. Key outcomes of the campaign included: Increased Membership Interest, Higher Community Engagement, Enhanced Brand Recognition