CheapCaribbean aimed to stand out in the competitive travel market by revitalizing its brand voice. The goal was to differentiate CheapCaribbean as the top choice for value-conscious travelers seeking unique experiences and personal growth while maintaining a sense of freedom and spontaneity.

In a crowded market, CheapCaribbean needed to redefine its brand to connect with travelers who are not only looking for great deals but also a fulfilling vacation experience that lets them fully unwind. The challenge was overcoming the perception that affordable travel meant compromising quality or authenticity. There was a need to emphasize that CheapCaribbean could provide value and a memorable, liberating travel experience.

The "Do Your Deal" campaign was crafted with a keen understanding of the audience's desire to balance spontaneity with comfort. This insight led to creating a campaign focused on empowering travelers to take control of their vacation experiences. By emphasizing flexibility and personalization, CheapCaribbean could help travelers find the right balance of fun, comfort, and value.

The campaign’s messaging centered around the idea that everyone has their own definition of the perfect vacation, and with CheapCaribbean, travelers have the power to customize their experience. The tagline, “Where I Find The Right Fun,” was used to underscore this personalized approach, highlighting CheapCaribbean’s ability to cater to individual tastes and preferences.

Additional Services: Persona Development, Communications Planning and Data Analysis